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The Unemotional Investor : Simple Systems for Beating the Market, by Robert Sheard
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Amazon.com Review
Falling in love with your investments is easy to do. You spend lots of time looking for that perfect company worthy of your money, then you buy it. The more the stock goes up, the more you like it. If the stock goes down a bit, you're usually pretty forgiving. But if it goes down a lot, you find yourself in a big dilemma. Should you hang on, hoping for better days, trusting that your reason for buying the stock in the first place was sound? Or should you admit your mistake, dump it, and move on? In The Unemotional Investor, Robert Sheard, author of the Dow Dividend Approach and Foolish Workshop for The Motley Fool, offers a way around this dilemma. He notes that the obvious requirement for making money in the stock market is to buy low and sell high, but that most people simply can't do this. "What does it take to buy low and sell high? Surprisingly enough, it takes the polar opposite of normal human emotions." So rather than try to reverse this investor psychology, Sheard sidesteps it altogether and advances two successful systems for buying and selling stocks. The first follows the Dogs of the Dow, which looks at the highest yielding stocks in the Dow 30. The second invests in growth stocks that also have a high degree of price momentum. Both systems require no knowledge of the companies in which you're investing. Instead, decisions to buy and sell are based on easily-acquired information. Sheard demonstrates how over the years these systems have consistently beaten--by a wide margin--all of the major stock indices. If you've never consistently made money in the stock market, or if you're tired of the measly returns offered by your mutual fund, consider this book. It's good for all level of investors (except the most jaded) and typifies the best of The Motley Fool. Sheard's writing is clear and easy to follow. Highly recommended. --Harry C. Edwards
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Product details
Hardcover: 240 pages
Publisher: Simon & Schuster (May 12, 1998)
Language: English
ISBN-10: 0684845903
ISBN-13: 978-0684845906
Product Dimensions:
6.5 x 1.2 x 10 inches
Shipping Weight: 14.4 ounces (View shipping rates and policies)
Average Customer Review:
3.3 out of 5 stars
19 customer reviews
Amazon Best Sellers Rank:
#2,797,692 in Books (See Top 100 in Books)
Mechanical investing is, simply, investing based on set mathematical principles and holding time. The Fools of the Motley Fool are experts at it. When you do the math, you'll find you can beat the market by a few percentage points at least, as long as you take the time to do the math and hold on and wait for your investments to grow.This book sets down several simple theories and explains why they work. They tell you were to get statistical information, how to compile it, and how to adjust things. It's simple, straightforward, and useful.If there is a flaw, its that it doesn't always take taxes, fees, and other options into account. Taking control of your money isn't for everyone. However, for those that want to, this is a good book.
Interesting content but from what I read online these systems don’t work anymore. I didn’t test them out myself.
This is a wonderful book. Mr. Sheard goes a long way towards demystifying the stock market and giving the individual investor the confidence and knowledge to control his own money. If you only ever buy one book on investing, this should be it. I just wish this information had been before the public twenty years ago!
Easy to read.Very informative.
thanks
If you have any of the Motley Fools investment books, then this book is a waste of time and money. Robert Sheard, a former Motley fool employee, basically just takes the Motley Fools investment systems and puts a new cover on it, and sells it as a new book. He even re-uses the same jokes. Don't waste your money.
This book takes as it's premise that you can beat the market. Efficient Market proponents will find it hilarious.This book is worth it's purchase price for a detailed analysis of variations on the Dogs of the Dow strategy.The section on growth investing is to the best of my knowledge complete hogwash, data mining at it's worst. But the DOD part I think provides some reasonable investment ideas.
Robert Sheard does a nice job of explaining the unexplainable for neophyte investors. One caveat: this book (and all the books claiming to make you the next great self-investor) will only be viewed as great or poor in the years to come when people use the advice in these books and apply it to their own finances in the ever-changing market ahead. It is an excellent source of ideas and gives one a spark to read and learn more about taking control of your personal wealth if so inclined. Fairly well written for a book of this nature, interspersing humor with fact. Enjoyable!
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